File / Life Cycle Marketing Strategies Owners Manual

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Company owners and directors or heads of marketing or digital. Most product life-cycle curves are portrayed as bell-shaped on a graph. Have you ever purchased a car?

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Marketing strategies such as seeking new markets, promotion, pricing and developments that add value can extend the PLC. During an Integrated Digital Marketing campaign, the campaign will experience five stages in the life cycle. However a well-defined strategy for future activities needs to be developed. Depending on where the product is in the life cycle, different marketing strategies will be used. Lifecycle marketing has replaced the traditional approach to marketing tactics and offers a new strategy that yields results.

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